Web Survey Bibliography
There are several alternative response formats available to the Web survey designer. These include radio button, check boxes, drop boxes and text fields. The choice of these HTML form elements is often made with little consideration of measurement error, but rather for reasons of efficiency or space. In this paper we explore three common forms of presenting response options to a single choice question. Specifically, we examine a series of radio buttons, a drop box with none of the items initially displayed until the respondent clicks on the box, and a scrollable drop box with five of the ten options initially visible, requiring the respondent to scroll to see the remainder of the items. In addition we reversed the order of the response options for half of the sample, yielding a 3*2 experimental design. This experiment was embedded in a survey administered to a sample from an online panel administered by Survey Sampling, Inc., yielding over 2,500 respondents, with random assignment to the six conditions. We explore the effect of order and format on the responses obtained to two different questions, one on breakfast cereal nutrients and the other on desirable automobile features. We discuss the implications of our findings both for Web survey design and for the literature on response effects and satisficing. We generally find support for the primacy effects found in the literature on visually-presented items, but also find some surprises in terms of the effect of format and in terms of the time taken to complete the items.
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2003
Conferences, workshops, tutorials, presentations
Web survey bibliography - 2004 (99)
- A Comparison of Objective Characteristics and User Perception of Web Sites; 2004; Lee, S.-J., Lee, W.-N., Kim, H., Stout, P. A.
- The Effect of Billboards within the Gaming Environment; 2004; Chaney, I. M., Lin, K.-H., Chaney, J.
- Pros and cons of paper and electronic surveys; 2004; Porter, S. R.
- The Influence of Incremental Increases in Token Cash Incentives on Mail Survey Response; 2004; Trussell, N., Lavrakas, P. J.
- The impact of material incentives on response quantity, response quality, sample composition, survey...; 2004; Goeritz, A.
- Spacing, Position, and Order: Interpretive Heuristics for Visual Features of Survey Questions; 2004; Tourangeau, R., Conrad, F. G., Couper, M. P.
- The Influence of Graphical and Symbolic Language Manipulations on Responses to Self-Administered Questions...; 2004; Christian, L. M., Dillman, D. A.
- Scientific LogAnalyzer: A Web-based tool for analyses of server log files in psychological research; 2004; Reips, U.-D., Stieger, S.
- Identifying and Reducing Response Burdens in Internet Business Surveys; 2004; Haraldsen, G.
- The Ethics of Conducting E-Mail Surveys; 2004; Krishnamurthy, S.
- Readings in Virtual Research Ethics: Issues and Controversies; 2004; Buchanan, E. A.
- Validity of Data and Representativeness of Sample in Internet Survey; 2004; Katz, B., Matsuo, Hi., McIntyre, K., Tomazic, T., Bosch, R.
- Digital Audio File Recording in CATI Instruments; 2004; White, E., Kraft, J., Taylor, W.
- E-Mail Contacts: A Test of Complex Graphical Designs in Survey Research; 2004; Whitcomb, M. E., Porter, S. R.
- Impacts of the Use of E-Mail and the Internet on Personal Trip-Making Behavior; 2004; Tonn, B. E., Hemrick, A.
- How You Ask Counts: A Test of Internet-Related Components of Response Rates to a Web-Based Survey; 2004; Trouteaud, A. R.
- Changing from PAPI to CAPI: A Longitudinal Study Dealing with Mode-Effects in the German Socio-Economic...; 2004; Schraepler, J.-P., Schupp, J., Wagner, G. G
- Collecting Data on Ego-Centered Social Networks on the Web: Methodological Issues; 2004; Lozar Manfreda, K., Vehovar, V., Hlebec, V.
- Effects of Mode of Interview, and moderating variables on Erectile and Ejaculatory Function Measures; 2004; Catania, J. A., Rosen, R. J., Wood Johnson, R., Jacobs, S., Sallis, J., Shpilsky, A.
- On the Variability of Estimates Based on Propensity-score-weighted Data from Web Panels; 2004; Forsman, G., Danielsson, S., Isaksson, A.
- On the Variability of Estimates Based on Propensity-score-weighted Data from Web Panels; 2004; Forsman, G., Danielsson, S., Isaksson, A.
- The Online Survey: Its Contributions and Potential Problems; 2004; McIntyre, K., Tomazic, T., Katz, B., Matsuo, Hi.
- Raising response rates: What works?; 2004; Porter, S. R.
- The Internet: Marketing Researcher's Panacea or Pandora's Box?; 2004; Gurney, P. M., Chambers, E., Grant, L., Shah, S., Sullivan, M. P.
- Reading in Virutal Research Ethics; 2004; Anonymous
- Picture This! Exploring Visual Effects in Web Surveys; 2004; Couper, M. P., Tourangeau, R., Kenyon, K.
- Developing automated e-survey and control tools: an application in industrial management; 2004; Scornavacca Jr., E., Becker, J. L., Barnes, S.
- Gathering faculty teaching evaluations by in-class and online surveys: their effects on response rates...; 2004; Dommeyer, C. J., Baum, P., Hanna, R. W., Chapman, K. S.
- Survey Mode Preferences of Business Respondents; 2004; Tarnai, J., Paxon, M. C.
- Using progress indicators in web surveys; 2004; Heerwegh, D.
- Web Survey Design: Paging vs. Scrolling; 2004; Peytchev, A., Crawford, S. D., McCabe, S. E., Conrad, F. G., Couper, M. P.
- Web surveys: Best practices; 2004; Umbach, P. D.
- Telephone presurveys, self-selection, and non-response bias to mail and Internet surveys in economic...; 2004; Hudson, D., Seah, L. H., Hite, D., Haab, T.
- Doing Survey Research On The Internet: Yes, Timing Does Matter; 2004; Faught, K. S., Whitten, D., Green Jr., K. W.
- Methods for Testing and Evaluating Survey Questions; 2004; Presser, S., Couper, M. P., Lessler, J. T., Martin, E., Martin, J., Rothgeb, J. M., Singer, E.
- Cutting Market Research Costs with On-Site Surveys; 2004; Dysart, J.
- Psychological Testing on the Internet: New Problems, Old Issues; 2004; Naglieri, J. A., Drasgow, F., Schmit, M., Handler, L., Prifitera, A., Margolis, A., Velasquez, R.
- Web Surveys For the Enterprise; 2004; King, N.
- Using the Online Medium for Discursive Research About People With Disabilities; 2004; Bowker, N., Tuffin, K.
- Classifying and Coding Online Actions.; 2004; Hargittai, E.
- Paper and pencil or online? Methodological Experiences from an employee survey; 2004; Poetschke, M.
- Employee surveys via Internet or paper? The influence of administration mode, anonymity, voluntariness...; 2004; Reips, U.-D., Franek, L.
- Online Experiments in Commercial Market Research; 2004; Nordmeyer, C.-F., Geissler, H., Donath, T.
- Salutation, Power and behaviour in on-line panels; 2004; Joinson, A. N., Reips, U.-D.
- A Comparison Between Responses From a Propensity-Weighted Web Survey and an Identical RDD Survey; 2004; Schonlau, M., Zapert, K., Simon, L. P., Sanstad, K., Marcus, S., Adams, Jo., Spranca, M., Kan, H., Turner...
- An Examination of the Equivalence of Web-Based Versus Paper-and-Pencil Upward Feedback Ratings: Rater...; 2004; Smither, J. W., Walker, A. G., Yap, M. K. T.
- Achieving high response rates on web-based surveys of post-secondary students; 2003; Nichols, L. B., Ghadialy, R.
- What They See Is What We Get: Response Options for Web Surveys; 2003; Couper, M. P., Tourangeau, R., Conrad, F. G., Crawford, S. D.
- Effect of trust on customer acceptance of Internet banking; 2002; Suh, B., Han, I.
- Response Effects in Mail Surveys; 1990; Ayidiya, S. A., McClendon, M. J.